We’re looking for a high-performing Google Ads PPC Manager to take ownership of driving measurable growth and ROI across paid search channels. This role demands hands-on expertise with Google Ads—including Performance Max, Search, Display, YouTube, Shopping, and Local Services Ads (LSAs)—and a proven track record of generating conversions, reducing CPA, and scaling successful campaigns.
You’ll own the full campaign lifecycle—from strategy and execution to optimization and performance reporting—delivering data-backed results that directly impact client success. You will be working 40 hours/week during US business hours and receive weekly payments.
Key Responsibilities:
- Drive consistent lead generation and customer acquisition through Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube, and LSAs).
- Build and optimize high-performing campaign structures aligned with KPIs such as ROAS, CPL, and conversion volume.
- Conduct strategic keyword research, audience segmentation, and competitive analysis to uncover growth opportunities.
- Write compelling, conversion-focused ad copy and collaborate with creatives for high-impact visual assets.
- A/B test headlines, creatives, bidding strategies, and landing pages to maximize performance.
- Set up and maintain accurate tracking (GA4, GTM, Conversion Tracking, and Looker Studio) to attribute results and optimize spend.
- Provide actionable insights through data analysis and deliver clear, strategic reporting.
- Stay ahead of industry trends, platform changes, and beta features to maintain a competitive edge.
- Partner with internal teams to align campaign strategy with broader marketing goals and sales targets.
What Success Looks Like:
- Increased conversion rates and lower cost-per-lead across campaigns.
- Scalable PPC strategies that deliver consistent month-over-month growth.
- Timely and strategic reporting that enables smarter decisions and better forecasting.
Qualifications:
- At least 3+ years of hands-on experience managing Google Ads campaigns
- Google Ads Certification (Search, Display, Shopping, etc.) strongly preferred
- Proven success with Performance Max, LSAs, and full-funnel strategies
- Deep understanding of bidding strategies, conversion tracking, and attribution models
- Proficient with Google Analytics 4 (GA4), Tag Manager, and Looker Studio
- Strong analytical skills with the ability to draw insights from data
- Excellent written and verbal communication skills
Nice to Have:
- Experience with other paid platforms (e.g., Bing Ads, Meta Ads)
- Familiarity with landing page CRO and A/B testing tools (e.g., Unbounce, VWO)
- Background in legal, healthcare, or professional services advertising