OutSta

In this role, You will be responsible for improving our website's visibility on search engines and managing our paid advertising campaigns to drive traffic and conversions. The ideal candidate will have a strong understanding of search engine optimization (SEO) strategies and Google Ads management. You will be working 40 hours per week during American business hours and get paid weekly.

« Conduct keyword research to identify opportunities for organic traffic growth.
« Optimize website content, meta tags, and images for SEO.
« Perform technical SEO audits and implement necessary changes.
« Monitor and analyze website performance using tools like Google Analytics and SEMrush.
« Create, manage, and optimize Google Ads campaigns across search, display, and shopping networks.
« Conduct A/B testing on ads and landing pages to improve conversion rates.
« Monitor and adjust bids and budgets to maximize ROI.
« Analyze campaign performance and prepare reports with actionable insights.

Qualification & Experience Requirements:

« Fluent in American English, written and oral
« Experience in SEO and Google ads is a must
« Experience working in a digital marketing role 2+ years
« Experience with retargeting and social media campaigns
« Knowledge on GoHighLevel CRM
« Knowledge of Google Analytics and how to use the insight for optimization
« Ability to create simple landing pages and perform simple edits on websites
« Knowledge of popular marketing tools: Chat GPT, Salesforce, HubSpot, MailChimp, eClincher, Hootsuite
« Good understanding of the American business culture and marketing playfield

Preferred skills:

« Creative, resourceful, and able to innovate
« Analytical and able to make data-driven decisions
« Willing to learn and explore marketing trends
« Positive, with a can-do attitude to work
« Agile and aware of competitor best practices
« Willing to work collaboratively with a team